Who we are

Founded by Lee Ann Hirko Appleyard, White Paper Expert Copywriting is the culmination of over 18 years experience in developing strategic technology and business white papers and more than 20 years in copywriting for numerous marketing, educational and public relations projects. My projects have been developed using US/EMEA and UK English language conventions.

I have written white papers, blog articles, ebooks, guides, feature articles, inforgraphics, listicles, and reports (and much more) across a number of verticals, including general business, high tech, medicine, health, plastics, pharmaceuticals, veterinary medicine, and various other sectors. I’ve worked as a Director of Public Relations for a major American Windows utilities software company and managed an enterprise-level website for a leading internationally known nursery product retailer. A number of companies have already used my work for their marketing and PR campaigns and online initiatives, including:

  • HP
  • Oracle
  • SDL
  • Claritum
  • Syntel
  • Trend Micro
  • Nim Saranna
  • Welcom Software
  • Research in Motion / Blackberry
  • Business Link
  • UK Welcomes
  • iolo technologies
  • RSA Security
  • ASDA Financial Services
  • BUDGET Insurance
  • Toyota Europe
  • The Good Software Guide
  • Mamas & Papas
  • Thyroid Patient Advocacy
  • VIYYA Technologies
  • RELATE Lancashire
  • SALTS Sports Association
  • And many others . . .

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